![]() Contributor: Paul Bowman is professor of cultural studies at Cardiff University. The analysis suggests that caricatures, clichés and stereotypes of China, Chinese people and Chinese 'things' are so common that there can be said to be a glaring seam of unacknowledged, uninterrogated and hence 'invisible' racism in British advertising. Based on a historical survey of British television adverts from 1955 to 2018, it argues that a predictable, recurring, limited set of aural, visual and narrative clichés and stereotypes have functioned-and continue to function-as the principal resources to evoke 'Chineseness' in British television adverts. ![]() ![]() This article asks whether orientalism remains present or active within one dominant contemporary media context: British television adverts. ![]() Edward Said's theory of orientalism proposes that Western European culture has overwhelmingly tended to (mis)represent non-European cultures, societies, regions, and ethnic groups via mythic, romantic, simplistic and simplifying sets of binaries. ![]()
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